Worldwide, construction is a cyclical industry. Understanding that Basil Read’s sustainability depends on our ability to manage the company at the top and bottom of economic cycles, we critically reviewed the business in 2014 to restore profitability and build a stable platform for sustainable growth.
In developing an 18-month turnaround strategy (detailed by the CEO here), and following intense management debates on the construction cycle over the next five years, we identified key drivers which, in turn, meant developing a new vision and mission for the company based on our core strengths and aim of building legacies.
To be the leading construction company in southern Africa, acknowledged as the:
To deliver safe, profitable projects and services.
We believe our corporate values determine every interaction, in the company and externally.
We also believe that, to be meaningful, we need to be able to observe these values in action – given that behaviour underpins future results.
The consultative process of crystallising Basil Read’s values is under way, and will be finalised in the new reporting period.